TY  - BOOK
AU  - Miriam Bait
AU  - Marina Brambilla
AU  - Valentina Crestani
PY  - 2016
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783653061741
TI  - Utopian Discourses Across Cultures
T2  - Scenarios in Effective Communication to Citizens and Corporations
DO  - 10.3726/978-3-653-06174-1
UR  - https://www.peterlang.com/document/1067675
N2  - The term Utopia, coined by Thomas More in 1516, contains an inherent semantic ambiguity: it could be read as eu topos (good place) or ou topos (no place). The authors of this volume analyze this polysemous notion and its fascination for scholars across the centuries, who have developed a variety of visions and ways to explain the «realization» of utopian discourses. The experts in the fields of sociology, political science, economics, computer science, literature and linguistics offer extensive studies about how utopian scenarios are realized in different cultural contexts.
KW  - Public communication, Failure, City brand, Fair and free trade
LA  - English
ER  -