TY - BOOK AU - András Benedek AU - Ágnes Veszelszki PY - 2016 CY - Berlin, Germany PB - Peter Lang Verlag SN - 9783653070071 TI - In the Beginning was the Image: The Omnipresence of Pictures T2 - Time, Truth, Tradition DO - 10.3726/b10396 UR - https://www.peterlang.com/document/1067691 N2 - The authors outline the topic of visuality in the 21st century in a trans- and interdisciplinary theoretical frame from philosophy through communication theory, rhetoric and linguistics to pedagogy. As some scholars of visual communication state, there is a significant link between the downgrading of visual sense making and a dominantly linguistic view of cognition. According to the concept of linguistic turn, everything has its meaning because we attribute meaning to it through language. Our entire world is set in language, and language is the model of human activities. This volume questions the approach in the imagery debate. KW - Visual learning, Visuality, Visual rhetoric, Image, Online reading, Selfie LA - English ER -