@book { MuseonMadisonAvenue,
    title = "Muse on Madison Avenue",
    subtitle = "Classical Mythology in Contemporary Advertising",
    author = "Karelisa {Hartigan}",
    year = "2002",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    url = "https://www.peterlang.com/document/1093134"
}