@book { MarkenstrategienfrdeneuropischenBinnenmarkt,
    title = "Markenstrategien für den europäischen Binnenmarkt",
    author = "Markus {Bahmann}",
    year = "2002",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    url = "https://www.peterlang.com/document/1093225"
}