@book { DiefranzsischeMarketingsprache,
    title = "Die französische Marketingsprache",
    subtitle = "Eine diachrone Untersuchung ihrer Terminologie anhand der Revue Française du Marketing (1960-2000)",
    author = "Regina {Hänchen}",
    year = "2002",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    url = "https://www.peterlang.com/document/1093307"
}