TY  - BOOK
AU  - Irene Pollach
PY  - 2003
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 0531-7339
TI  - Communicating Corporate Ethics on the World Wide Web
T2  - A Discourse Analysis of Selected Company Web Sites
UR  - https://www.peterlang.com/document/1095610
N2  - Spanning the fields of corporate communication and corporate ethics, this book investigates how companies communicate their ethical stance on their web sites. The study integrates the findings of six case studies, including BellSouth, Lockheed Martin, Ben & Jerry’s, McDonald’s, Nike and Levi Strauss. This sample offers both typicality and systematic variety, as all of the six companies are in need of presenting themselves as ethical business players but belong to three different ethics paradigms. Despite this variation, their communicative strategies are quite similar regarding content choice, self-presentation, stakeholder address and the hypertextual organization of their messages.
KW  - Electronic Commerce, Corporate Communication, Unternehmenskultur, Unternehmensethik, Wirtschaftsethik, world wide web, Web Site
LA  - English
ER  -