%0 Book
%A David A. Schultz
%D 2005
%C New York, United States of America
%I Peter Lang Verlag
%@ 1529-241X
%T Lights, Camera, Campaign!
%B Media, Politics, and Political Advertising
%U https://www.peterlang.com/document/1098545
%X Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media – the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives – and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
%K USA, Massenmedien, Infotainment, Aufsatzsammlung, Advertising, Television in politics, Political campaigns, Politische Berichterstattung, Political /United States
%G English