TY  - BOOK
AU  - David A. Schultz
PY  - 2005
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 1529-241X
TI  - Lights, Camera, Campaign!
T2  - Media, Politics, and Political Advertising
UR  - https://www.peterlang.com/document/1098545
N2  - Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media – the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives – and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
KW  - USA, Massenmedien, Infotainment, Aufsatzsammlung, Advertising, Television in politics, Political campaigns, Politische Berichterstattung, Political /United States
LA  - English
ER  -