TY  - BOOK
AU  - Michael B. Hinner
PY  - 2005
CY  - Berlin, Germany
PB  - Peter Lang Verlag
TI  - Introduction to Business Communication
UR  - https://www.peterlang.com/document/1099510
N2  - This series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. In order to conduct any business, relationships need to be established which are primarily reciprocal relationships – whether between employer and employee, or provider and customer. Since business relationships are essentially human relationships, they rely on communication. Thus, an understanding of fundamental human communication principles serves to explain, comprehend, and foster business relationships. The texts included in this book cover various topics in general and intercultural communication that have direct relevance to the world of business.
KW  - Beziehungsmanagement, interkulturelle Kommunikation, Verbraucher, Unternehmen, Kommunikation, Aufsatzsammlung, Wirtschaftswissenschaft, Kommunikationswissenschaft, Wirtschaftskommunikation, Wirtschaftsbeziehung, strategische Kommunikation
LA  - English
ER  -