@book { PoliticalMarketing,
    title = "Political Marketing",
    subtitle = "Explananda, konstitutive Merkmale und Implikationen für die Gestaltung der Politiker-Wähler-Beziehung",
    author = "Maximilian {Seidel}",
    year = "2005",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    url = "https://www.peterlang.com/document/1099756"
}