@book { AdHocArabism,
    title = "Ad Hoc Arabism",
    subtitle = "Advertising, Culture, and Technology in Saudi Arabia",
    author = "Roni {Zirinski}",
    year = "2005",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    url = "https://www.peterlang.com/document/1100332"
}