@book { MarketEntryStrategiesforEmergingEconomies,
    title = "Market Entry Strategies for Emerging Economies",
    author = "Alena {Kretzberg}",
    year = "2008",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    url = "https://www.peterlang.com/document/1103427"
}