@book { BrandedConservatives,
    title = "Branded Conservatives",
    subtitle = "How the Brand Brought the Right from the Fringes to the Center of American Politics",
    author = "Kenneth M. {Cosgrove}",
    year = "2007",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    url = "https://www.peterlang.com/document/1103949"
}