%0 Book
%A William L. Benoit
%A Kevin A. Stein
%A John McHale
%A Sumana Challopadhyay
%D 2007
%C New York, United States of America
%I Peter Lang Verlag
%T Bush versus Kerry
%B A Functional Analysis of Campaign 2004
%U https://www.peterlang.com/document/1104001
%X Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages – for example, television spots, debates, webpages, and acceptance addresses – and media coverage of the campaign.
%K USA, Wahlkampf, Geschichte 2004, Politic, Presidentail Campaign, Campaign Communication, Theory
%G English