TY  - BOOK
AU  - William L. Benoit
AU  - Kevin A. Stein
AU  - John McHale
AU  - Sumana Challopadhyay
PY  - 2007
CY  - New York, United States of America
PB  - Peter Lang Verlag
TI  - Bush versus Kerry
T2  - A Functional Analysis of Campaign 2004
UR  - https://www.peterlang.com/document/1104001
N2  - Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages – for example, television spots, debates, webpages, and acceptance addresses – and media coverage of the campaign.
KW  - USA, Wahlkampf, Geschichte 2004, Politic, Presidentail Campaign, Campaign Communication, Theory
LA  - English
ER  -