@book { EreignisinduzierteMarkenkrisen,
    title = "Ereignisinduzierte Markenkrisen",
    subtitle = "Phänomen und Krisenmanagement in der Markenführung",
    author = "Frank M. {Tiemann}",
    year = "2007",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    url = "https://www.peterlang.com/document/1104700"
}