TY  - BOOK
AU  - Katrin Weller
AU  - Axel Bruns
AU  - Jean Burgess
AU  - Merja Mahrt
AU  - Cornelius Puschmann
PY  - 2014
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 9781454199922
TI  - Twitter and Society
DO  - 10.3726/978-1-4539-1170-9
UR  - https://www.peterlang.com/document/1109452
N2  - This book has won the CHOICE Outstanding Academic Title award 2014.     Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.
KW  - marketing, cultural participation, communication
LA  - English
ER  -