TY  - BOOK
AU  - Guy J. Golan
AU  - Sung-Un Yang
AU  - Dennis F. Kinsey
PY  - 2014
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 9781453914328
TI  - International Public Relations and Public Diplomacy
T2  - Communication and Engagement
DO  - 10.3726/978-1-4539-1432-8
UR  - https://www.peterlang.com/document/1109554
N2  - This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
KW  - relationship-building, information subsidies, international broadcasting, diaspora, nation-branding, International relations, Diplomacy, Soft power, Nation-branding, Diaspora
LA  - English
ER  -