TY  - BOOK
AU  - Judy VanSlyke Turk
AU  - Jean Valin
PY  - 2017
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 9781433145513
TI  - Public Relations Case Studies from Around the World (2nd Edition)
DO  - 10.3726/b11746
UR  - https://www.peterlang.com/document/1109836
N2  - The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice—from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world’s most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.
LA  - English
ER  -