@book { PublicRelationsStrategyTheoryandCases,
    title = "Public Relations Strategy, Theory, and Cases",
    author = "Tricia {Hansen-Horn} and Adam E. {Horn}",
    year = "2018",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    doi = "10.3726/978-1-4539-1908-8",
    url = "https://www.peterlang.com/document/1110271"
}