@book { ConsumerBehaviorModels,
    title = "Consumer Behavior Models",
    author = "Hasret {Aktaş} and Göksel {Şimşek}",
    year = "2020",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/b16567",
    url = "https://www.peterlang.com/document/1111314"
}