@book { DigitalTransformationinBusinesstheorypractice, title = "Digital Transformation in Business (theory/practice)", author = "Ela Sibel {Bayrak Meydanoglu} and Riza {Öztürk} and Natalie {Bartholomäus} and Müge {Klein}", year = "2020", publisher = "Peter Lang Verlag", address = "Berlin, Germany", doi = "10.3726/b16910", url = "https://www.peterlang.com/document/1111357" }