TY  - BOOK
AU  - Bayram Oğuz Aydin
AU  - Salih Gürbüz
AU  - Özlem Dugan
PY  - 2020
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783631811153
TI  - Public Relations In The Networked Publics
DO  - 10.3726/b16513
UR  - https://www.peterlang.com/document/1111399
N2  - In terms of both public relations and advertising, organizations that use the opportunities of digital media might differentiate from others. This differentiation can provide advantages for organizations. However, there may be threats as well as the opportunities of the digital media. In this regard, it is tried to investigate how organizations benefit from digital media on the researches presented in this book.
KW  - Public Relations, Networked Publics, Digital Public Relations, Public Relations on Social Media
LA  - English
ER  -