TY  - BOOK
AU  - Rebecca Amsellem
PY  - 2019
CY  - Bruxelles, Belgium
PB  - Peter Lang Verlag
SN  - 2466-7137
SN  - 9782807612686
TI  - Museums go International
T2  - New strategies, new business models
DO  - 10.3726/b16257
UR  - https://www.peterlang.com/document/1113650
N2  - Museums are increasingly developing international strategies to raise their profiles outside of their home markets. How can we define this trend? This book is based on a multiple correspondence analysis of a database populated by the results of a survey conducted by the author on international museums. The study reveals that museums fall into four categories regarding their internationalization strategies and can have two complementary international strategies: one geared toward economic profitability and one geared toward the preservation of heritage. However, traditional business models for museums are currently facing challenges from a decline in public subsidies, uncertainty surrounding private donations and stagnant ticket sales. The author argues that the internationalization of museums is having an impact on the historical models and is contributing to the evolution of these business models. Two case studies, of the Victoria & Albert Museum (London, UK) and the Musée des Arts et Métiers (Paris, France), provide particular insights into the international characteristics and practices of museums.
LA  - English
ER  -