@book { BlowingUptheBrand,
    title = "Blowing Up the Brand",
    subtitle = "Critical Perspectives on Promotional Culture",
    author = "Melissa {Aronczyk} and Devon {Powers}",
    year = "2010",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    url = "https://www.peterlang.com/document/1135907"
}