@book { TransformingMcLuhan,
    title = "Transforming McLuhan",
    subtitle = "Cultural, Critical, and Postmodern Perspectives",
    author = "Paul {Grosswiler}",
    year = "2010",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    url = "https://www.peterlang.com/document/1135934"
}