TY - BOOK AU - Sheree Josephson AU - Susan B. Barnes AU - Mark Lipton PY - 2011 CY - New York, United States of America PB - Peter Lang Verlag SN - 2153-277X TI - Visualizing the Web T2 - Evaluating Online Design from a Visual Communication Perspective UR - https://www.peterlang.com/document/1135944 N2 - This book analyzes Web page design from a visual communication perspective. Visual communication is an emerging field which draws on numerous disciplines concerned with the creation, perception, and interpretation of visual messages. The transdisciplinary nature of the field allows us to see the sites examined from new visual vantage points – metaphorical, cultural, and rhetorical; cognitive, perceptive, and evaluative. With an introduction and eight essays by visual communication scholars, the book also includes an insightful interview with Hillman Curtis, one of the foremost Web page designers in the world. KW - Web page design, visual communication scholars, Hillman Curtis, visual messages, visual communication LA - English ER -