@book { StandardisierungimInternationalenMarketing,
    title = "Standardisierung im Internationalen Marketing",
    subtitle = "Entwicklung eines Analyseschemas- Empirische Anwendung in der Europäischen Automobilindustrie",
    author = "Joerg {Dolski}",
    year = "2010",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    url = "https://www.peterlang.com/document/1136124"
}