@book { AdvertisingandSocieties,
    title = "Advertising and Societies",
    subtitle = "Global Issues, Second Edition",
    author = "Katherine T. {Frith} and Barbara {Mueller}",
    year = "2010",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    url = "https://www.peterlang.com/document/1136343"
}