%0 Book
%A William L. Benoit
%D 2022
%C New York, United States of America
%I Peter Lang Verlag
%@ 9781433187964
%T Communication in Political Campaigns
%B Functional Analysis of Election Messages
%R 10.3726/b18545
%U https://www.peterlang.com/document/1140596
%X This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.
%K Präsidentenwahl, Wahlkampf, Political campaign, TV spot, Debate, USA, Politische Kommunikation
%G English