TY  - BOOK
AU  - William L. Benoit
PY  - 2022
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 9781433187964
TI  - Communication in Political Campaigns
T2  - Functional Analysis of Election Messages
DO  - 10.3726/b18545
UR  - https://www.peterlang.com/document/1140596
N2  - This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.
KW  - Präsidentenwahl, Wahlkampf, Political campaign, TV spot, Debate, USA, Politische Kommunikation
LA  - English
ER  -