@book { FindingtheForceoftheStarWarsFranchise, title = "Finding the Force of the Star Wars Franchise", subtitle = "Fans, Merchandise, and Critics", author = "Matthew Wilhelm {Kapell} and John Shelton {Lawrence}", year = "2006", publisher = "Peter Lang Verlag", address = "New York, United States of America", url = "https://www.peterlang.com/document/1143684" }