TY - BOOK AU - Matthew Wilhelm Kapell AU - John Shelton Lawrence PY - 2021 CY - New York, United States of America PB - Peter Lang Verlag TI - Finding the Force of the Star Wars Franchise T2 - Fans, Merchandise, and Critics UR - https://www.peterlang.com/document/1143684 N2 - In 1977 a single film called Star Wars exploded on the consciousness of the world. Since then the franchise, created by George Lucas, has become a global entertainment corporation. The merchandise of the original trilogy was largely confined to toys and games, but those games have since become computerized, the toys more sophisticated, and Star Wars has moved into the multi-media environment of the twenty-first century in ways unimaginable in the long-ago world of 1977. Computer games and web sites, novels, animated television shows, as well as a new trilogy of films, have all placed Star Wars at the center of world popular culture. Finding the Force of the Star Wars Franchise brings together contributors who critically analyze the Star Wars universe from many perspectives. Topics include war, foreign policy, gender roles, spirituality and religion, toy play and adult collecting, creative fandom, race, special effects, and mythology. KW - Star Wars, Science fiction film /criticism, Popular culture /United States, Myth popular aspect /United States, Star wars, Aufsatzsammlung, Science fiction, Film criticism LA - English ER -