TY  - BOOK
AU  - John Allen Hendricks
AU  - Dan Schill
PY  - 2025
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 1525-9730
SN  - 9783034355667
TI  - Political Communication and Digital Advocacy
T2  - Strategies and Implications
DO  - 10.3726/b22642
UR  - https://www.peterlang.com/document/1510513
N2  - The 2020 United States presidential election was a pivotal moment, marked by a global pandemic, economic turmoil, and civil unrest. Amid these challenges, citizen engagement surged, driving record media ratings and the highest voter turnout since 1900. This book examines how these events reshaped political communication and the impact of social and cultural divides on the electoral process. Through an analysis of digital and social media's role in political discourse, the book explores how platforms like X/Twitter, Facebook, and TikTok altered civic engagement, influencing voter behavior and public perceptions. It also addresses misinformation, partisan polarization, and media consumption, showing how these factors fueled digital advocacy and contributed to the January 6th Capitol attack. By unpacking the complex intersection of digital communication and democracy, this work provides critical insights into the evolving landscape of U.S. politics and implications for future elections.
KW  - Media and Politics, Campaigns and Elections, Social Media, Digital Media, Public Opinion, Political Marketing, Media Studies, 2020 United States Presidential Election, Donald Trump, Joe Biden, Misinformation, Political polarization
LA  - English
ER  -