@book { AJourneytowardsHappinessManagementasaleitmotivforwellbeingsocialmarketingandbusinesssuccess,
    title = "A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success",
    author = "Rafael {Ravina Ripoll} and Sofía {Blanco-Moreno} and Luis Bayardo {Tobar Pesántez} and Araceli {Galiano Coronil}",
    year = "2025",
    publisher = "Peter Lang Verlag",
    address = "Lausanne, Switzerland",
    doi = "10.3726/b22650",
    url = "https://www.peterlang.com/document/1520064"
}