%0 Book
%A Rafael Ravina Ripoll
%A Sofía Blanco-Moreno
%A Luis Bayardo Tobar Pesántez
%A Araceli Galiano Coronil
%D 2025
%C Lausanne, Switzerland
%I Peter Lang Verlag
%@ 9783034356541
%T A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success
%R 10.3726/b22650
%U https://www.peterlang.com/document/1520064
%X In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into business strategy, leadership, and social marketing. From "happy leadership" concepts to assessing well-being through artificial intelligence, the chapters illuminate how fostering a positive, engaged workplace enhances productivity, loyalty, and organizational resilience. Whether you are a leader, entrepreneur, or academic, this comprehensive guide provides actionable strategies to create happier teams, engage communities, and ultimately achieve lasting success in today's complex, global environment.
%K Happiness management, well-being, social marketing, organizational resilience, sustainable success, artificial intelligence, prosocial behavior
%G English