TY  - BOOK
AU  - Rafael Ravina Ripoll
AU  - Sofía Blanco-Moreno
AU  - Luis Bayardo Tobar Pesántez
AU  - Araceli Galiano Coronil
PY  - 2025
CY  - Lausanne, Switzerland
PB  - Peter Lang Verlag
SN  - 9783034356541
TI  - A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success
DO  - 10.3726/b22650
UR  - https://www.peterlang.com/document/1520064
N2  - In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into business strategy, leadership, and social marketing. From "happy leadership" concepts to assessing well-being through artificial intelligence, the chapters illuminate how fostering a positive, engaged workplace enhances productivity, loyalty, and organizational resilience. Whether you are a leader, entrepreneur, or academic, this comprehensive guide provides actionable strategies to create happier teams, engage communities, and ultimately achieve lasting success in today's complex, global environment.
KW  - Happiness management, well-being, social marketing, organizational resilience, sustainable success, artificial intelligence, prosocial behavior
LA  - English
ER  -