@book { Empresaempresariedadycomunicacinmercantil,
    title = "Empresa, empresariedad y comunicación mercantil",
    author = "Carmen {Paradinas Márquez} and Juan Andrés {Rodríguez Lora} and Daniel {Becerra Fernández}",
    year = "2024",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/b22631",
    url = "https://www.peterlang.com/document/1565239"
}