TY  - BOOK
AU  - Maria-Ionela Neagu
AU  - Maria-Crina Herțeg
PY  - 2024
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783631938393
TI  - Semiotic Approaches to Cultural Interactions
T2  - Images and Texts
DO  - 10.3726/b22927
UR  - https://www.peterlang.com/document/1567013
N2  - Multimodal meaning construction, a key concept within the field of semiotics, has been the subject of extensive research, contributing to the development of various theoretical and analytical frameworks. Privileging an eclectic approach, the volume investigates the rewriting and deconstruction of cultural narratives, focusing on the dynamic interplay between stability and instability in both image and text. Crossing cultural and ideological boundaries fosters exposure to diverse ways of thinking, necessitating the reimagining of cultural heritage. This process aims to cultivate a new awareness that challenges stereotypical beliefs, images, and traces, leading to a more nuanced understanding of identity. Visual and textual representations, in this context, play a crucial role in resisting oppression or opposition and promoting alternative forms of knowledge. Therefore, the contributions to this volume encourage researchers to explore the complex cultural tensions between continuity and rupture, offering new insights into human experience.
KW  - Multimodal meaning construction, social and narrative identity, intertextuality, ethical consumerism, stereotypes
LA  - English
ER  -