@book { PersuasinneurocomunicativaLacienciadelcomportamientonosobserva,
    title = "Persuasión neurocomunicativa. La ciencia del comportamiento nos observa",
    author = "María Nereida {Cea Esteruelas} and Ignacio {Sacaluga Rodríguez} and Juan Manuel {Barceló Sánchez}",
    year = "2024",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    url = "https://www.peterlang.com/document/1568283"
}