%0 Book
%A Murat Ülker
%A Ali Atif Bir
%D 2025
%C Berlin, Germany
%I Peter Lang Verlag
%@ 9783631933848
%T Leadership in Transformation:
%B From Local to Global
%R 10.3726/b23456
%U https://www.peterlang.com/document/1665988
%X The prominent businessman Murat Ülker—who has transformed Yildiz Holding into a global company of over 70,000 employees, operating across four continents with a consumer population of four billion—covers everything from management and leadership to corporate communication and marketing in this book.
%K leadership, trust, innovation, change management, teamwork, global business, vision, empathy, corporate culture, transformation, resilience, family values, Yildiz Holding, pladis, Murat Ülker, business philosophy, brand legacy, entrepreneurship
%G English