TY  - BOOK
AU  - Murat Ülker
AU  - Ali Atif Bir
PY  - 2026
CY  - Berlin, Germany
PB  - Peter Lang Verlag
TI  - Leadership in Transformation:
T2  - From Local to Global
UR  - https://www.peterlang.com/document/1687104
N2  - The prominent businessman Murat Ülker—who has transformed Yildiz Holding into a global company of over 70,000 employees, operating across four continents with a consumer population of four billion—covers everything from management and leadership to corporate communication and marketing in this book.
KW  - leadership, trust, innovation, change management, teamwork, global business, vision, empathy, corporate culture, transformation, resilience, family values, Yildiz Holding, pladis, Murat Ülker, business philosophy, brand legacy, entrepreneurship
LA  - English
ER  -