@book { DynamicsofInternationalAdvertising,
    title = "Dynamics of International Advertising",
    subtitle = "Theoretical and Practical Perspectives",
    author = "Barbara {Mueller} and Sophia {Mueller-Bryson}",
    year = "2026",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    doi = "10.3726/b22866",
    url = "https://www.peterlang.com/document/1715231"
}