@book { MarketingandManagementInnovationsinTourism,
    title = "Marketing and Management Innovations in Tourism",
    subtitle = "Insights and Impacts on Industry Growth",
    author = "Özgür {Yayla} and Alper {Işın} and İrfan {Yazicioğlu} and Fuat {Bayram} and Eren {Yalçin}",
    year = "2026",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/b23821",
    url = "https://www.peterlang.com/document/1733223"
}