@book { Howtogenerateflowonsocialmediaplatforms, title = "How to generate flow on social media platforms?", subtitle = "The case of Facebook, Instagram, YouTube, and X (Twitter)", author = "Ana Belén {Mera Gallego} and José Ángel {López Sánchez} and Luis R. {Murillo Zamorano}", year = "2026", publisher = "Peter Lang Verlag", address = "Berlin, Germany", url = "https://www.peterlang.com/document/1770221" }