TY  - BOOK
AU  - Valérie-Inés de la Ville
PY  - 2026
CY  - Lausanne, Switzerland
PB  - Peter Lang Verlag
SN  - 9783034362825
TI  - The postal Santa Claus
T2  - The intriguing history of his magical mail in France… and beyond
DO  - 10.3726/b23869
UR  - https://www.peterlang.com/document/1790763
N2  - In the 1950s, a small initiative by female postal workers brought joy to French children by sending letters signed by Santa Claus. The success of this discreet project led the Ministry of Post and Telecommunications to officially establish the ‘Santa’s Mail Service’ in 1962, with Françoise Dolto as its first secretary. For over sixty years, the service has handled letters to Santa, undergoing two conflicting forces: one drawing on a grassroots, child-focused impulse, and the other driven by commercial interests. The tension between these forces highlights the evolution of Santa letter tradition, which intersects with family customs, educational objectives, and the influence of mass media. Beyond this, this original service embodies a collective commitment to children's happiness and underpins the identity of the postal administration. Similar initiatives across the world, from the USA, Canada, Brazil, Great Britain, Finland, to South Korea, demonstrate the pride of postal workers in facilitating this magical tradition. However, when Santa’s postal operations are leveraged for regional revitalisation, public service values clash with broader socio-economic interests, prompting reflection on modern Christmas rituals and Santa’s rise as a global cultural icon…
KW  - Santa Claus, Postal Service, Public relations, Santa’s mail, Corporate Social Responsibility, Santa’s postal operation, Postal charity
LA  - English
ER  -