@book { CommunicationandPRfromaCrossCulturalStandpoint,
    title = "Communication and PR from a Cross-Cultural Standpoint",
    author = "Valérie {Carayol} and Alex {Frame}",
    year = "2012",
    publisher = "Peter Lang Verlag",
    address = "Bruxelles, Belgium",
    doi = "10.3726/978-3-0353-0352-0",
    url = "https://www.peterlang.com/document/1044167"
}