@book { ManagementvonLuxusmarken,
    title = "Management von Luxusmarken",
    author = "Susanna {Wassel}",
    year = "2013",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/978-3-653-02464-7",
    url = "https://www.peterlang.com/document/1044489"
}