@book { MarkenbildungfrKulturorchester,
    title = "Markenbildung für Kulturorchester",
    author = "Elisa {Erkelenz}",
    year = "2012",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/978-3-653-02191-2",
    url = "https://www.peterlang.com/document/1046917"
}