@book { StrategischesIngredientBranding,
    title = "Strategisches Ingredient Branding",
    author = "Johannes {Zuberer}",
    year = "2013",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/978-3-653-02067-0",
    url = "https://www.peterlang.com/document/1047146"
}